SEO Tutorial

SEO BASICES:

What is SEO ?

SEO is a process to take the website on top position on search engine. When we put our query on any search engine for example, if we type "what is SEO" on any search engine and press enter then we get thousands of results related to our query but mostly we choose only those result pages which come on first page of the search engine’s top position. SEO is the only technique by which we can take our website to the top position on search engines.

Why should i do SEO for my website ?

Suppose if you are planting a sapling (plant) into your garden and you do not care about that, then what would happen? Just think about it. That sapling (plant) will not get proper growth and never will become a tree. You won't be able to have the fruits of it or we can say that you will miss the chance to enjoy the fruits of that tree. Isn't it? In the same way if you have any website and you haven't done SEO work on that then you won't be able to get the proper result. The same thing will happen like happened with that sapling (plant) which never became a tree because of improper growth. Likewise you won't be able to do the business from your website. Now let's think about another example, when a film maker makes a film and does the promotion of that film, only then the film gets the good benefit, does the good business. Likewise we have to do the promotion of our website only then we will be able to do the good business of our website. If we do good SEO work on our website then our website will be able to reach on top result pages of the search engines.

How SEO works

By using SEO you can bring your website in shape. You can make your website popular in front of whole world.  How much the quality your website would contain, the more the number of visitors of your website will increase. Along with this your website should have the relevant keywords, appropriate keywords. That should be according to the content of your website, because only these things can pull traffic to your site.

Now the main point comes that how SEO works? To understand these whole criteria you just have to think like a person who is searching for some topic means a user. How the user will search if he is searching the topic which is related to your site, what he can type in a normal way, what he would type so that your site would come in his search? You have to understand that how the searching algorithm works and what are the rules which search engine applies, how the search engine decides that what rank the website should be.  Here under I am suggesting some points which one should for proper SEO.

• You should check first that your website is error free or free from any coding errors.
• You should check the structure of your website.
• You should check the presentation of your website.
• You should confirm yourself that the content of your website is unique and quality-rich, so that the search engines will not declare it as spam.
• Always go for white hat SEO techniques and avoid black hat SEO techniques.
•  Do proper analyzing for your website, check the html source code of your website and modify according to the needs.

What are most important parts in SEO

There are different opinions of different people about what are the most important parts in SEO but as an SEO expert i feel the most important thing is that what techniques we use to promote our website. Well, there are many things to do in SEO but the main point to remember is that what we do for website must be according to search engine's rule. If we promote our website in wrong way means if we do not follow search engine rule then our website can punished by search engine spider. Many times some webmaster use this wrong techniques (black hat SEO) In haste to rich their website on top SERP. It works but this is not for long term. Search engine use some program called spider to prevent this black hat SEO techniques. Search engine spider blocks those websites that use this technique. Basically we need to use only white hat techniques to promote our website. The second important thing in SEO that we must keep passions along with SEO work. SEO is not like cereal that we mix material and put into cooker and within few minutes it will be ready. We must have passions for doing SEO work.

Now the most valuable part of Search Engine Optimization is listed below but they are just the tip of the iceberg. Search Engine Optimization is a process and patience is virtue. All is a cycle and has to inter connect to each other, that is why it’s called the World Wide Web.

Rich Content

Be Unique, different and interesting, search engine bots now days are so advance that they can even read your contents like a human being would. Create your content for the readers, for they’re the one that will spread the news about the gold they find from your content you publish.

H Tags

H tags give structure to your content. A hierarchy on relevance to the topic of an article that you have posted. It showcases the important starting points of your rich content. They are like markers on a treasure map.

Keywords Placement

Your readers are people; publish content for your readers not for bots. The most important keyword is your topic, stick on discussing your topic. Don’t jump around and FOCUS!

Search Engine Friendly URLs

Right from the start search engine friendly URL are telling the search engine crawler bots what’s the content of the web page is about. Relevance is how you optimize a page.

Page Title

The page title is the most important part on a website. It is like a book with a Title. Now imagine you are looking for a book in a library then the book doesn’t have a title. Do you think you would be able to find the book you’re looking for?

On how to optimize your web page doesn’t end here. There is still a lot of ways to improve your website ranking. The five I mention will at least give you a clue on where to start optimizing and the most must have on a web page.

What is white hat SEO

White Hat SEO technique is best method for SEO. White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

What is black hat SEO

Black hat SEO techniques can give a website a short term gains in terms of ranking unlike white hat SEO that can provide a website a long term gains in terms of ranking.

KEYWORD RESEARCH:

What is keyword

Keyword is the words or phrases that we type on search engine to search something about our query for example if we want to search about "web design company". Generally we type on search engine.

Example: web design company, web design company india, web design company uk.
The above words or phrases are called keywords. keywords can be one or more words.

What is role of keywords in SEO

Keywords are the most importants fact in search engine optimization. Keyword plays an important role in the promotion of  any website. search engine give us good results when we type good keywords for specific search query. choosing the best keywords for a website we can get maximum benefit from it. There are many free and paid keyword research tools you can find online to choose right keyword for your website.

How to choose best keywords for my website

Finding good keywords are not very dificult. we just have to think user point of view. For example if you have a website related SEO tutorial in india then our keywords would be SEO tutorial india or best seo tutorial etc.
You can find good keywords using your mind.You have to think what keywords user can type on search engine if they want to search seo tutorial. thats the fact. if you know that then you can easily find good keywords for your website. We can also use keyword research tools to choose right keywords. there are many free SEO tools available online. I prefer "Google Adword keyword tool and Word tracker tool"

There are some important things we have to remember when searching for good keywords.

1. Choose the keywords which has high search volume and less competition.
2. Only search the kywords related to your website.
    For example if you have a website regarding SEO tutorial you must search only related to seo
    tutorial not tour and travel.
3. If you want your website quickly to come on search engine's top position  then choose low
    competition keywords only.
    keywords only
4. if your website is new on the internet than never chose high compitition keywords.

What is keyword research

When we find and select good keywords for our website,  called keyword research. keyword research is the most important part in SEO. Choosing right keywords help our website to take top rank quickly on the search engine.
First we have to research good keywords using keyword research tools then we do competition anaysis for those keywords.

What is competition analysis

We choose keywords through keyword research tools now the time to analysis how competitive these keywords. Popular keywords have high competition then less popular keywords. This process of analyzing keywords competition called Competition Analysis. We select some good keywords using keyword research tools then we do competition analysis for every keyword.

Where to use keywords in webpage

Now you have a list of those keywords you want to use in your web pages. Following are the places you can use them to gain better rank on search engine's result page.

• Keywords in title tag:

        Using keywords on title tags is very effective for web pages. The title tages appear in the
        head section of website. Example:
       <head>
       <TITLE> SEO Tutorial - Web Promotion - Internet Marketing - SEO from India </TITLE>
       </head>

• Keywords in keyword tag:

         Use your keywords on this section it also appear in head section of your web pages.
        <head>
        <meta name="keywords" content="seo tutorial, seo marketing, web promotion, seo tips,
        website ranking, seo techniques, local seo services, seo services, web promotion, affordable
        seo india" />
       </head>

• Keywords in meta description:

       <head>
        meta name="description" content="promote your website serp on google yahoo bing in
        affordable price also increase your seo knoledge through our seo tutorial '
        name='description" />
       </head>

• Keywords in file name:

          Example: seo-tutorial.html

• Keywords in anchor text:

          Normally we use this tag many times throughout the body contents to link specific page.
          Example:
         <a href='http://seo-tutorial4u.blogspot.in/p/seo-tools.html'>SEO Tools</a>

• Keywords in headings (<H1>, <H2>, etc. tags):

          Heading tages are also important tages where we can use our keywords. Heading helps
          readers to know what the article are related. When we write page contents we use a
          heading tag of related topic.You can create a good heading or sub-heading using keyword
          of related topic.

         Example: <H1>Increase your web ranking choosing best keywords </H1>

• Keywords in the beginning of a document:

         Use keywords in the beginning of contents search engine reads first paragraph first.

• Keywords in image alt tags:

          EX: <img alt="use you keyword here" src="image/sample-image.jpg" />

• Keywords in body contents:

          you can also use keywords within body contents but nor do it over otherwise it will count
         spem by search engine.

• Keywords in domain name:

Best keyword research tools

1. Google AdWords keyword tool
2. Word tracker tool

ON-PAGE SEO

Website analysis

Domain name selection

File name optimization

Keyword optimization

Title tag optimization

Meta description

Header tag optimization

Anchor text optimization

Image optimization

Site contents optimization

Footer Optimization

Keyword density

Google webmaster verification

Alexa verification

XML Sitemap creation

HTML sitemap creation

Robot txt creation

Meta Revisit

W3C validation

301 redirect

Non index able attributes optimization

Broken links analysis & correction

Site blog creation

OFF-PAGE SEO

Directory Submission

Article submission

Social bookmaking

Forum posting

Blog Creations

Blog Comments

Blog comment are lifeblood of the blog. Blog comment is one of the best method in link building.Blog comment can provide quality backlinks to your website.Blog comment is the fact that people can who leave comment on your blog can also leave link to other blog website or their own blog to further the conversation.Blog commenting is very easy to do.

Link building

Link building is the practice of obtaining links from other websites to your website to improve search engine ranking. Link building is a most popular way to get strong backlink for your website. It is one of the best ways to increase your website popularity. There are three type of link building.

1. One Way Link Building
One way link is a link that points from one web page to a page on someone else's website. For example, site A links to site B
If there is a mutual understanding between two webmasters and they consent to exchange links with each other, It becomes two-way linking or reciprocal linking. For example, A links to B and B links back to A.

2. Two Way Link Building or Reciprocal Link
Two way link building means reciprocal link building, As you know reciprocal link building always provides good results in sense good backlink and good amount of traffic. It have very simple process. Everyone can do it easily. First search same theme sites and sending a mail for link exchange request. If they reply positive then you can do link exchange.

3. Three Way Link Building
It is technique to avoid penalty by Google for direct link exchange. You have a domain A and B and if you wish to link exchange with X, you add X's link in A and ask for a link exchange to domain B from X, so that it seems natural

Press Release submission

RSS Feed Directory submission

Local Classifieds Add

Global Classifieds Add

Free Yellowpages

Video Optimization

Social Networking sites Add.

Free Advertisement

PPC  Advertisement