Display Advertising answers 2018

What does remarketing allow you to do? (Choose 2)
Send client emails
Tailor your ads to users based on their previous actions on your website or app
Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
See how many people bought your product after seeing the ad
Hayley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
the keywords and topics match
only the keywords match
the keywords and bid match
only the topics match
Remarketing is targeting ads to people who’ve already visited:
competitors’ websites multiple times
multiple websites on the Display Network
your website after they’ve searched on Google
your website as they browse websites and use apps on the Display Network
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
How many liked the ad
How many people sign up for lessons after seeing the ad
Which age group and gender is more likely to sign up for a course after seeing the ad
How many people saw the ad
In order to use remarketing with Google Analytics, you need to:
have a goal conversion rate of 20%
have a goal conversion rate of 30%
have your Google Analytics and AdWords accounts linked
have at least one active AdWords account
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Gmail ads
Similar audiences
Demographic targeting
In-market audiences
Which functionality applies to HTML5 ads?
They’re easy to update and don’t require plug–ins
They’re easy to update but require plug–ins
They use interactive content stored in containers and rendered in browsers
They can’t be viewed on mobile devices
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
Position Preference
IP Exclusion Tool
Conversion Tracking
Keyword diagnosis
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Cost-per-acquisition (CPA/CO)
Viewable cost-per-thousand impressions (vCPM)
Cost-per-view (CPV)
Cost-per-click (CPC)
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week.Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
Bid Optimizer
Frequency capping
Ad rotation
Ad scheduling
Which practice would violate Google’s editorial and professional requirements?
Directing people to a page other than the advertiser’s homepage
Including a question mark in the headline
Including a border on the ad
Showing a ValueTrack tag in the text
Which bidding option is best suited for an advertiser-focused on direct response marketing goals?
Cost–per–interaction (CPI)
Viewable cost–per–thousand impressions (vCPM)
Cost–per–click
Effective cost–per–thousand impressions (eCPM)
Which is a benefit of using display advertising with Google to build brand awareness?
Accurate forecasts of clicks and impressions
Consistent performance from day-to-day
Higher clickthrough rates (CTR) than on Google Search
Expansive network of diverse sites
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
Implement the remarketing tag after the body tag
Use a custom feed
Include “textbooks” and “study guides” as keywords
Use the “Education” business type
Where can you place a client’s image and video ads?
On the Search and Display Networks
On the Display Network only
On the Search Network only
On the Search Network and YouTube
What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
Drive action
Build awareness
Drive loyalty
Influence consideration
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjust its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
Standard image ads
TrueView ads
Responsive ads
Lightbox ads
The dynamic remarketing tag collects data such as:
affinity group characteristics
types of pages viewed
number of code snippets
business ID numbers of visitors
How does an extension work on a Display Ad?
It adds extra information, like a location or phone number
It adds a testimonial
It extends the ad below the fold
It extends the length of the ad placement
You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
Display Network with Search opt-in
Display Network
Search Network with Display opt-in
Search Network
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because of the Display option:
optimizes affinity targeting to place ads on all relevant web pages
uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
uses dynamic placement to target web pages and applies predictive conversion models to target ads
optimizes keywords and applies affinity targeting conversion models to target ads
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
watches the ad for at least 2 seconds
watches the ad twice in a row
hovers their finger over the ad for at least 2 seconds
expands or interacts with the ad
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
Choose websites that represent a variety of themes
Set bids at the ad group or campaign level
Set bids on individual placements
Create a campaign for each website
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Text ads
On the Display Network, enhanced cost–per–click (ECPC) automatically:
sets bids to help you get the most clicks within your target spend amount
sets bids to help you get as many conversions as possible
adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
sets bids to maximize your conversion value while trying to reach an average return on ad spend
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Different campaign settings may be more effective on different networks
Separate campaigns allow for more accurate location targeting
Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score
Higher bids are required to be successful on the Display Network
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
Launch a new marketing video
Launch a new search campaign
Send an email blast to all of your newsletter subscribers
Create a remarketing list segment for shopping cart abandoners
Viewable cost–per–thousand impressions (vCPM):
lets you bid based on AdWords’ projected views of your ad
lets you pay only for impressions that become viewable
counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
applies to all ads that appear in Google Search and on the Display Network
Which feature applies to the Display Network but not the Search Network?
Frequency capping
Which report is helpful when using site and category exclusions?
Keyword report
Ad group report
Placement report
Campaign report
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
Device targeting
Keyword targeting
Location and language targeting
Audience targeting
If a display ad appears “above the fold,” this means that it:
can be viewed in the upper portion of the page without scrolling
will appear at the top of each page of the website
will appear anywhere on the front page of the website
takes up more than 20% of the webpage
Display inventory on the Display Network is published by AdSense or:
Teracent
The DoubleClick Ad Exchange
Right Media
AdWords
Which bidding type is only available for ads on the Display Network?
Target cost–per–acquisition (CPA)
Viewable cost–per–thousand impressions (vCPM)
Maximize clicks
Cost–per– view (CPV)
If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
when they enter search terms for products like yours on a mobile device
while browsing and using Google Maps
each time they re–use your mobile app
while using other mobile apps on the same mobile or tablet device
An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
Add “Java beans” as a negative keyword
Exclude “Programming” as a topic
Add “Coffee beans” as a topic
For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction
only viewable cost–per–thousand impressions (vCPM) ads entering the auction
any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
only cost–per–click (CPC) ads entering the auction
Which ad format is recommended for driving action?
Responsive ads
TrueView ads
Lightbox ads
Image ads
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
Homepage visitors
Product page visitors
Past converters
Category page visitors
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
set expectations for customers who are in various stages of the buying cycle
identify the traffic to your website that was generated by AdWords ads
increase overall impressions for the ad
improve the Quality Score of the ad on all Google properties
Which remarketing list segment will typically have the highest volume of viewers?
Homepage visitors
Product page visitors
Category page visitors
Past converters
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
A photo of a bride
A quotation about falling in love
A map showing her business location
A promotion from a related business, like a bakery
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
target cost–per–acquisition (CPA) bidding
viewable cost–per–thousand impressions (vCPM) bidding
cost–per–click (CPC) bidding
cost–per–day (CPD) bidding
Which bidding option is best suited for an advertiser-focused on branding goals?
Viewable cost–per–thousand impressions (vCPM)
Cost–per–click (CPC)
Effective cost–per–thousand impressions (eCPM)
Cost per acquisition (CPA)
which bidding strategy should use you if you want to increase revenue from your ad spend
Target return on ads spend (ROAS)
Managed placements allow advertisers to:
give Google the ability to select placements for them and set industry–appropriate bids
bid differently for specific placements on the Display Network
target relevant placements across the entire Display Network based on their keyword lists
exclude a specific ad unit on a network page where there are multiple ad units
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
she can infinitely loop animated image ads
the ad can appear multiple times on a page to reinforce the advertiser’s message
she can fill in the gaps of niche and mass–marketed sites using AdWords targeting options
the ad will show on all ad networks and will reinforce the advertiser’s message
What is the reach of the Google Display Network?
Over 50 percent of global internet users
Over 40 percent of global internet users
Over 90 percent of global internet users
Over 60 percent of global internet users
Frequency capping gives advertisers the ability to specify a limit to the number of:
impressions for a unique viewer
clicks for a unique viewer
clicks for all viewers
impressions for all viewers
Which practice would be acceptable under Google’s editorial and technical requirements?
Linking to a site that’s under construction
Promoting documented copyrighted content
Including a generic phrase like “Buy products, click here”
Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com
For an advertiser-focused on branding, what are the key success metrics?
Clicks and impressions
Cost–per–conversion
Reach and frequency
Conversion rate
When planning a campaign, the first thing an advertiser thinks about should be:
the advertiser’s daily budget
the tools available to optimize the campaign
the tools available to build a display ad
the advertiser’s goals
You’ve just opened your new bakery shop in Paris and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Cost-per-engagement (CPE)
Cost-per-view (CPV)
Viewable cost-per-thousand impressions (vCPM)
Enhanced cost-per-click (ECPC)
How many websites are part of the Google Display Network?
1M+ websites
2M+ websites
100K+ websites
500K+ websites
In your next campaign, you’d like to show images of your products in your ads. What campaign type do you choose?
Search Network with Display opt-in
Search Network
Display Network
Video Network
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Prominently feature her street address in bold text
Add a location extension to her ad
Advertise on the Search Network as well as the Display Network
Add a map showing her location to her ads
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
Drive loyalty
Influence consideration
Build awareness
Drive action
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
Set the targeting for the ad group to “Target all”
Set the targeting for the campaign to “Target all” and resubmit the ad
Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”
Set the targeting for the ad group to “Broad Reach”
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
Viewable cost–per–thousand impressions (vCPM)
Cost–per–view (CPV)
Cost–per–day (CPD)
Target return on ad spend (ROAS)
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Ad Preview and Diagnosis tool
Conservative targeting
Google Analytics
Aggressive targeting
Which manual bidding strategy can you use to increase your reach?
Cost-per-thousand-viewable impressions
Cost–per–day (CPD)
Cost-per-engagement
Cost-per-click
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
Ad rotation
IP Exclusion
Bid adjustments
Frequency capping
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
Cost-per-click
Clickthrough rate
Conversion
Impression
If a display ad has been disapproved, how do you submit a request for another review?
Click “Re-review display ad”
Edit your ad so it complies with Google policy and re-save it
Open and then resubmit the ad
Email adwords–support@google.com to find out why it wasn’t approved
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
Change the AdWords account language setting to French during setup
Change the managed placements to French
Target specific YouTube localized domains
Set language targeting options for the campaign containing the ads for the film
what are the key benefits of using the Google Display Network? (Choose 2)
Placing your ads on google.com
Sophisticated reporting to measure performance
Massive reach, you can advertise on any website
Influence consider ratio
Frequency capping limits the number of times:
your ads appear to the same person on the Search Network
your ads appear to the same person on the Display Network
your ads appear during the designated days and hours that you set
your ads appear to people with the same IP address
Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site but doesn’t click on it.Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
track the IP addresses of people who saw the ad
measure the number of conversions associated with ad impressions
measure the number of potential clicks associated with ad impressions
track the number of people who saw the ad but didn’t convert
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e-commerce site via a display ad. She should choose a landing page for the ad that features:
a specific pan within the new line
all non–stick cookware sold on the site
all cookware sold on the site
the entire new line of non–stick cookware
Cost–per–thousand impressions (CPM) bidding is only available for:
campaigns that target search partner sites
accounts that are using prepay billing
campaigns that target the Display Network
accounts using U.S. dollars for billing currency
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
Conversions
Clickthrough rate (CTR)
Clicks
Impressions
A custom Lightbox ad must have a format hosted in:
DoubleClick Campaign Manager
AdWords
DoubleClick Studio
DoubleClick Studio or AdWords
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Demographic targeting
Gender targeting
The “Green Living Enthusiasts” affinity audience
Contextual product targeting
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
be opted in to the Search Network and YouTube
be opted in to the Search Network
be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
have a certain number of conversions in the previous 30 days
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
Your campaign type
Cost of your keywords
Your profits
If John is setting up a new video campaign, which manual bidding strategy should he use?
Cost-per-view
Cost-per-thousand-viewable impressions
Cost-per-click
Cost-per-engagement
You might choose to use preferred layouts for dynamic display ads if your client:
wants to choose the layouts and features
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Reach and frequency
Placement performance
Impression share
Ad performance
If an advertiser chooses to run ads in image formats, Google will:
display these ads on the Display Network
charge an additional fee to serve these ads
require that cost–per–thousand impressions (CPM) bidding be used
display these ads on the Search Network
Targeting by topic is a good strategy if your client wants to:
reach a specific audience
control where his ads appear on the Display Network
drive sales on his website
actively manage his budget because he has strict cost–per–acquisition goals
An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
be disapproved because it mimics a function the ad can’t perform
be resized on the Display Network because it lacks animation elements
perform poorly on the Display Network because it will frustrate people
perform well on the Display Network because it contains relevant information
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
1-2 weeks
1 month
1 year
2–3 days
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
Affinity audiences
Custom affinity audiences
Demographic targeting
Managed Placements
To raise awareness of what you’re advertising without limiting who might see your ads, you should:
add multiple targeting methods and use the “Target and bid” setting
set a topic bid adjustment to show your ads on multiple pages about a specific topic
set a mobile bid adjustment to reach more customers on mobile devices
add multiple targeting methods and use the “Bid only” setting
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
Interest category
Remarketing
Topic
Placement
Which ad format is recommended for building awareness?
Display ads with location extensions
Dynamic image ads
Universal app campaigns
Image ads
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Universal app campaigns
Display ads with location extensions
TrueView ads
Lightbox ads
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one.Which type of targeting would you recommend?
Demographic targeting
A broad affinity audience
Dynamic remarketing
In–market audiences
Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Target a broad collection of placements with a single ad group
Create a separate ad group for each placement
Move automatic and managed placements into separate ad groups
For each ad group, target groups of placements with similar themes
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
increase brand awareness
sell high–end running shoes to competitive marathon runners
reach shoppers who are ready to buy right away
reach men, women, and children of all ages who need any kind of athletic shoes
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
Cost-per-click
Conversion
Clickthrough rate
Cost-per-acquisition
In–market audience targeting consists of people:
who are currently researching options and actively considering buying a product or service like yours
who are in your overall target demographic group
whom you’ve reached through remarketing
who are interacting with contextually relevant content
An advertiser who wants to target specific categories of video content on the Display Network should:
target the Search Network
add the keyword “video” to the campaign
use video ads
add a call–to–action (CTA) overlay to the ads
View–through conversions are available only to:
advertisers that have implemented Conversion Optimizer
advertisers that have implemented Conversion Tracking
advertisers that have opted into the Search Network
advertisers that are using AdWords for Video
An advertiser would benefit from using affinity audience targeting if they want to reach people:
who’ve already visited their website
with a particular broad interest, for example, sports fans
with a very specific interest, for example, avid marathon runners
regardless of their particular interests
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Topic targeting
Dynamic remarketing
In-market audiences
Similar audiences
True or False: An advertiser can target mobile apps via AdWords.
False
True
What can you do by creating a separate campaign that’s targeted only to the Display Network?
Set a separate placement bid at the ad group level
Exclude irrelevant placements and categories
Set specific maximum cost-per-click (CPC) bids for automatic placements
Allocate budget and control spend more effectively across campaigns
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
Target cost-per-acquisition (CPA)
Viewable cost-per-thousand-impressions (vCPM)
Cost-per-view (CPV)
Cost-per-day (CPD)
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
It ensures one of the ad formats will win the auction and show on a publisher site
It ensures maximum coverage because some publishers don’t accept all ad formats
Text ads don’t perform as well on the Display Network
Image ads don’t perform as well on the Display Network
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Location and language targeting
Device targeting
Audience targeting
Keyword targeting
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Lower the bid for inventory targeting that region
Limit the number of times an individual in that region sees the ad
Buy more ad inventory in that region
Run remarketing campaigns only in that region
Dynamic remarketing lets an advertiser:
show prior visitors to his site ads that are based on products or services they saw on the site
show an ad to someone on his mobile device 24 hours after visiting the website on a desktop PC
engage visitors to the website by opening a chat session
re-run an ad to increase the volume of people who will see it
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Create two ad groups: one targeted to remarketing and the other to Shopping
Create separate remarketing and Shopping campaigns
Create one ad group targeted to both remarketing and Shopping
Create a combined remarketing and Shopping campaign
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
Mobile sites that are part of the Google Display Network
YouTube.com
Any mobile site or mobile app
google.com
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Target cost-per-action (CPA)
Enhanced cost-per-click (ECPC)
Maximize clicks
Target return on ads spend (ROAS)
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Focus on conversions
Focus on impressions
Focus on clicks
Focus on engagement
When using cost–per–acquisition (CPA) bidding, an advertiser bid using a maximum CPA and pays by:
Viewthrough
Impression
Conversion
Click
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
Clickthrough rate and cost-per-click
Impressions, reach, frequency
Impressions and conversions
Conversion delay and cost-per-acquisition
Which is a benefit of using a Lightbox ad?
You can run it on both the Search and Display Networks
You can use any Display Network targeting method
There’s no cost for engagement with the ad
You can be charged only for click-throughs
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
An image ad featuring a drawing of the restaurant on the Display Network
A text ad with a call extension on the Search Network
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Remarketing
Affinity audiences
Topic targeting
In–market audiences
What targeting options are available on the Display Network? (Choose 2)
Demographic targeting
Connections targeting
Remarketing lists for search ads (RLSA)
Affinity audiences
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
Similar audiences
In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
Dynamic remarketing
Managed placements

SEO Tutorial

Display Advertising answers 2018

What does remarketing allow you to do? (Choose 2)

Hayley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

Remarketing is targeting ads to people who’ve already visited:

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

In order to use remarketing with Google Analytics, you need to:

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

Which functionality applies to HTML5 ads?

Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week.Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

Which practice would violate Google’s editorial and professional requirements?

Which bidding option is best suited for an advertiser-focused on direct response marketing goals?

Which is a benefit of using display advertising with Google to build brand awareness?

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

Where can you place a client’s image and video ads?

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjust its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

The dynamic remarketing tag collects data such as:

How does an extension work on a Display Ad?

You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because of the Display option:

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

On the Display Network, enhanced cost–per–click (ECPC) automatically:

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

Viewable cost–per–thousand impressions (vCPM):

Which feature applies to the Display Network but not the Search Network?

Which report is helpful when using site and category exclusions?

You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

If a display ad appears “above the fold,” this means that it:

Display inventory on the Display Network is published by AdSense or:

Which bidding type is only available for ads on the Display Network?

If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

Which ad format is recommended for driving action?

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

Which remarketing list segment will typically have the highest volume of viewers?

Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

Which bidding option is best suited for an advertiser-focused on branding goals?

which bidding strategy should use you if you want to increase revenue from your ad spend

Managed placements allow advertisers to:

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

What is the reach of the Google Display Network?

Frequency capping gives advertisers the ability to specify a limit to the number of:

Which practice would be acceptable under Google’s editorial and technical requirements?

For an advertiser-focused on branding, what are the key success metrics?

When planning a campaign, the first thing an advertiser thinks about should be:

You’ve just opened your new bakery shop in Paris and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

How many websites are part of the Google Display Network?

In your next campaign, you’d like to show images of your products in your ads. What campaign type do you choose?

Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

Which manual bidding strategy can you use to increase your reach?

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

If a display ad has been disapproved, how do you submit a request for another review?

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

what are the key benefits of using the Google Display Network? (Choose 2)

Frequency capping limits the number of times:

A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e-commerce site via a display ad. She should choose a landing page for the ad that features:

Cost–per–thousand impressions (CPM) bidding is only available for:

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

A custom Lightbox ad must have a format hosted in:

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

If John is setting up a new video campaign, which manual bidding strategy should he use?

You might choose to use preferred layouts for dynamic display ads if your client:

Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

If an advertiser chooses to run ads in image formats, Google will: