Google Analytics certification answers 2018

Filters may be applied retroactively to any data that has been processed.
True
False
Which of these can be imported to define a remarketing audience?
Custom Metric
Custom Report
Custom Dimension
Custom Segment
Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
True
False
By default, when will Google Analytics NOT be able to identify sessions from the same user?:
When the sessions happen in the same browser on the same day
When the sessions happen in different browsers on the same device
When the sessions share the same browser cookie
When the sessions happen in the same browser on the same device
Which report helps you determine the percent of your site traffic that has visited previously?
Sales Performance report
Frequency & Recency report
Referrals report
New vs Returning report
Where in the HTML of your webpage should you place your Analytics tracking code?
Just after the opening <body> tag of your website
Just before the closing </head> tag of your website
Just after the opening <head> tag of your website
Just before the closing </body> tag of your website
What four types of Goals are available in Google Analytics?
Pageview, Event, Transaction, Social
Destination, Event, Duration, Pages/Screens per Session
Destination, Event, Pageview, Social
Location, Event, Time, Users per Session
Which report demonstrates how well specific parts of your website performed?
Frequency and Recency report
Location report
Content Drilldown report
Top Events report
Which of these user characteristics CANNOT be used to create a Custom Segment?
Users that viewed a page on your website and then watched a video
Users who have children
Users 25 to 34 years of age who have their browser set to Spanish
Users that engaged in your social media or email campaigns
Which of the following statements about segments is incorrect?
Segments are either subsets of sessions or subsets of users
You can use segments to build custom Remarketing lists
Segments let you isolate and analyze your data
Segments are filters that permanently alter your data
How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
Assisted conversion
Second-to-last-click attribution
Primary conversion
Last-click attribution
If you want to track users and sessions across multiple domains, what must you set up?
Data Import
Cross-domain tracking
Ad Exchange Linking
AdWords Linking
Which reports show websites that send traffic to your pages?
Demographics
Geo
Behavior
All Traffic
Which report shows a visual representation of user interactions on your website?
Behavior Flow report
Content Drilldown report
Landing Pages report
Treemaps report
What will happen if a user clears the Analytics cookie from their browser?
All of the above
Analytics will not be able to associate user behavior data with past data collected
Analytics will set a new browser cookie the next time a browser loads a tracked page
Analytics will set a new unique ID the next time a browser loads a tracked page
What type of data does Google Analytics prohibit you from collecting?
Personally identifable information
Product SKU(s)
Billing city
Purchase amount
What is the “Bounce Rate” in Google Analytics?
The percentage of visits when a user landed on your website and exited without any interactions
The percentage of total site exits
The number of times unique users returned to your website in a given time period
The percentage of sessions in which a user exits from your homepage
What is required for User ID to track users across different devices?
All of the above
Google Tag Manager
A new Analytics account for reporting
Sign-in that generates and sets unique IDs
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
False
True
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
Filter 1: exclude Peru or Bolivia
Filter 1: include Brazil or Argentina
Filter 1: include Argentina > Filter 2: include Brazil
Filter 1: include Brazil > Filter 2: include Argentina
Assigning a value to a Google Analytics Goal allows you to do which of the following?
Track real-time revenue for your business
Compare goal conversions and measure changes and improvements to your site
Analyze the conversion funnel on your website.
Track actual revenue from your conversions
What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
Conversion tracking
Channel Groupings
Attribution modeling
Multi-Channel Funnels
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/ordercomplete/index.html
/ordercomplete.php
/order/complete.php
/ordercomplete/thank_you.html
Which kinds of hits does Google Analytics track?
Page-tracking hit
Ecommerce-tracking hit
Event-tracking hit
All of the above
Which of these does Google Analytics use to distinguish new and returning users?
Artificial intelligence
A randomly-assigned unique identifier and browser cookie
Facial recognition technology
A sequentially-assigned unique identifier and browser cookie
Which of these would prevent data from appearing in a Custom Report?
You've applied too many metrics to the Custom Report
You haven’t shared that Custom report with users in the same view
You’ve applied too many dimensions to the Custom Report
You’ve applied a filter that filters out all of your data
What is a “dimension” in Google Analytics?
An attribute of a data set that can be organized for better analysis.
A report that offers information about your audience.
A comparison of data between two date ranges.
The total amount of revenue a business has made in a given date range.
Which of these is NOT possible when you link your AdWords account to Google Analytics?
Import Analytics goals and transactions into AdWords as conversions
Adjust keyword bids inside Google Analytics
View AdWords click and cost data alongside your site engagement data in Google Analytics
Create remarketing lists in Analytics to use in AdWords campaigns
Which of these is a scope for Custom Metrics?
Event
Session
User
Hit
When will the Analytics tracking code send an event hit to Google Analytics?
Every time a user makes a reservation
Every time a user adds an event to their calendar
Every time a user performs an action with pageview tracking implemented
Every time a user performs an action with event tracking implemented
What URL tag does AdWords add to the destination URL using autotagging?
urlid=
gclid=
adid=
utm=
You cannot change the default session timeout duration in Google Analytics.
False
True
Custom Reports will NOT let you do what?
Create a report with Custom Metrics
Pair metrics and dimensions of different scopes
Use a Custom Dimension as a primary dimension
Use multiple dimensions together in the same report
Views can include website data from before the view was created.
False
True
Which report helps identify which browsers may have had problems with your website?
The New vs Returning report
The Source/Medium report
The Active Users report
The Browser & OS report
What is a “metric” in Google Analytics?
The dates in your date range.
The numbers in a data set often paired with dimensions.
A segment of data separated out in a report for comparison.
A dimension that can help you analyze site performance.
Which of these CANNOT be collected by the default Analytics tracking code?
Browser language setting
Device and operating system
Page visits
User’s favorite website
Filters let you include, exclude, or modify the data you collect in a view.
True
False
What scope would you apply for a Custom Dimension that collects data for users who log in to your website?
Session
User
Hit
Product
In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
True
False
Smart Goals are created automatically by Google's machine-learning algorithms.
True
False
Google Analytics filters are applied in the order in which they are set in your view.
False
True
If you wanted to track what search terms customers used to find products on your website, what would you set up?
Enhanced Ecommerce
Data Import
Site Search
Search filters
Which tags does Google Analytics recommend to accurately track campaigns?
Campaign, Content, and Term
Medium, Source, and Content
Medium, Source, and Campaign
Source, Content, and Term
What is a “secondary dimension” in Google Analytics?
A visualization that allows you to understand the impact of your data.
An additional widget you can add to a dashboard for more specific analysis.
An additional metric you can add to a report for more specific analysis.
An additional dimension you can add to a report for more specific analysis.
What feature would you set up to collect company-specific data such as Member Status?
Custom Dimension
Custom Filter
Custom Metric
Event Tracking
Which report can compare metrics based on user acquisition date over a series of weeks?
Users Flow report
User Explorer report
Active Users report
Cohort Analysis report
Which of these channels is NOT included in the default Channels report?
Direct
Organic Search
Display
Device
Which of these could NOT be tracked using Goals in Google Analytics?
Watching a video
Customer's lifetime value
Signing up for a newsletter
Making a purchase
What will happen if you install the same default tracking code on pages with different domains?
Analytics will associate these users and sessions with a single domain
Analytics will associate these users and sessions with their respective domains
Analytics will alert you about duplicate data collection
Analytics will not associate these users and sessions with any domain
Which of these is NOT a benefit of Remarketing in Google Analytics?
Allow customers to reorder an item they have previously purchased
Create remarketing lists without making changes to your existing Analytics snippet
Show customized ads to customers who have previously visited your site
Create remarketing lists based on custom segments and targets
You can only apply a Custom Dimension to data that was collected after you created the dimension.
True
False
Which of these criteria CANNOT be used to create a Custom Segment?
Dimensions
Metrics
Ad type
Sequences of user actions
What four parameters can you include with an event hit for reporting?
Event, Category, Action, Label
Category, Action, Label, Value
Category, Action, Label, Total Events
Category, Action, Label, Unique Events
Which user characteristic may NOT be used to change keyword bids in AdWords?:
device
ad preference
location
time of day
What are the four scope levels available for dimensions and metrics in Google Analytics?
Event-level, session-level, transaction-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope
Hit-level, session-level, product-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Which of these can you NOT share using The Solutions Gallery?
Custom Dimensions
Segments
Goals
Custom reports
Which report shows the percentage of traffic that has visited your site before?
All traffic > Referrals report
Interests > Affinity categories report
Behavior > New vs returning report
Behavior > Frequency and Recency report
Which reports require you to activate Advertising Features?
Real-time reports
Cohort Analysis reports
Demographics and Interests reports
Geo reports
Which report helps you understand which kinds of mobile devices were used to visit your website?
Site Content > Landing Page report
Mobile > Devices report
Technology > Network report
All Traffic > Source/Medium report
To collect how many times users downloaded a product catalog, what would you set up ?
Custom Dimension
Custom Report
Event Tracking
Calculated Metrics
Once you have deleted a view, you have a limited number of days to restore that view.
True
False
Which type of Custom Report shows a static sortable table with rows of data?
Flat Table
Map Overlay
Pivot Table
Explorer
Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?
Goals reports
Ecommerce reports
Multi-Channel Funnel reports
Acquisition reports
Which report indicates the pages of your website where users first arrived?
Location report
Pages report
All Pages report
Landing Pages report
Which data table display compares report metrics to the website average?
Performance
Percentage
Pivot
Comparison
Metrics cannot be paired with dimensions of the same scope.
True
False
In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?
Television commercials
Social network
Paid and organic search
Website referrals
Which of these is NOT a benefit of using segments in your data analysis?
You can compare behavior metrics for groups of users like Converters vs non Converters
You can analyze users by single or multi-session conditions
You can isolate and analyze specific conversion paths using conversion segments
You can permanently modify the data in your view
Custom Dimensions can be used as which of the following?
Secondary dimensions in Custom Reports
All of the above
Secondary dimensions in Standard reports
Primary dimensions in Custom Reports

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Google Analytics certification answers 2018

Filters may be applied retroactively to any data that has been processed.

Which of these can be imported to define a remarketing audience?

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

By default, when will Google Analytics NOT be able to identify sessions from the same user?:

Which report helps you determine the percent of your site traffic that has visited previously?

Where in the HTML of your webpage should you place your Analytics tracking code?

What four types of Goals are available in Google Analytics?

Which report demonstrates how well specific parts of your website performed?

Which of these user characteristics CANNOT be used to create a Custom Segment?

Which of the following statements about segments is incorrect?

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

If you want to track users and sessions across multiple domains, what must you set up?

Which reports show websites that send traffic to your pages?

Which report shows a visual representation of user interactions on your website?

What will happen if a user clears the Analytics cookie from their browser?

What type of data does Google Analytics prohibit you from collecting?

What is the “Bounce Rate” in Google Analytics?

What is required for User ID to track users across different devices?

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Assigning a value to a Google Analytics Goal allows you to do which of the following?

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

Which kinds of hits does Google Analytics track?

Which of these does Google Analytics use to distinguish new and returning users?

Which of these would prevent data from appearing in a Custom Report?

What is a “dimension” in Google Analytics?

Which of these is NOT possible when you link your AdWords account to Google Analytics?

Which of these is a scope for Custom Metrics?

When will the Analytics tracking code send an event hit to Google Analytics?

What URL tag does AdWords add to the destination URL using autotagging?

You cannot change the default session timeout duration in Google Analytics.

Custom Reports will NOT let you do what?

Views can include website data from before the view was created.

Which report helps identify which browsers may have had problems with your website?

What is a “metric” in Google Analytics?

Which of these CANNOT be collected by the default Analytics tracking code?

Filters let you include, exclude, or modify the data you collect in a view.

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Smart Goals are created automatically by Google's machine-learning algorithms.

Google Analytics filters are applied in the order in which they are set in your view.

If you wanted to track what search terms customers used to find products on your website, what would you set up?

Which tags does Google Analytics recommend to accurately track campaigns?

What is a “secondary dimension” in Google Analytics?

What feature would you set up to collect company-specific data such as Member Status?

Which report can compare metrics based on user acquisition date over a series of weeks?

Which of these channels is NOT included in the default Channels report?

Which of these could NOT be tracked using Goals in Google Analytics?

What will happen if you install the same default tracking code on pages with different domains?

Which of these is NOT a benefit of Remarketing in Google Analytics?

You can only apply a Custom Dimension to data that was collected after you created the dimension.

Which of these criteria CANNOT be used to create a Custom Segment?

What four parameters can you include with an event hit for reporting?

Which user characteristic may NOT be used to change keyword bids in AdWords?:

What are the four scope levels available for dimensions and metrics in Google Analytics?

Which of these can you NOT share using The Solutions Gallery?

Which report shows the percentage of traffic that has visited your site before?

Which reports require you to activate Advertising Features?

Which report helps you understand which kinds of mobile devices were used to visit your website?

To collect how many times users downloaded a product catalog, what would you set up ?

Once you have deleted a view, you have a limited number of days to restore that view.

Which type of Custom Report shows a static sortable table with rows of data?

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Which report indicates the pages of your website where users first arrived?

Which data table display compares report metrics to the website average?

Metrics cannot be paired with dimensions of the same scope.

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

Which of these is NOT a benefit of using segments in your data analysis?

Custom Dimensions can be used as which of the following?

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