Google Adwords Fundamentals answers 2018

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?
AdWords policies can keep disapproved ads and websites out of organic search results
AdWords policies can help web users distinguish between ads and search results
AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
AdWords policies can help keep ad costs low and affordable for advertisers
Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
$5
$25
$2.50
$10
Which bid strategy should Sara use if her goal is to get more people to call her local catering business?
Cost-per-acquisition (CPA)
Cost-per-thousand-impressions (CPM)
Cost-per-click (CPC)
Cost-per-view (CPV)
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
Generic terms about different types of women’s shoes
Specific terms about the benefits of running
Generic terms about running and running shoes
Specific terms about the shoe brand and model your client is selling
Why should you link your client’s AdWords account to Search Console?
See which campaigns have the biggest changes in clicks, costs, and conversions
See how your ads performed when triggered by actual searches
See if people reach your client’s website via ads or organic search results
See how often your ads rank higher in search results than those of other advertisers participating in the same auction.
Each campaign in your AdWords account should have a single:
business goal
landing page
ad group
maximum cost–per–click (max. CPC) bid
An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
The profit derived from a paid click
The bids of the next closest advertiser
The average profit per conversion
The Quality Score of the keyword
What happens when a campaign consistently meets its average daily budget?
Ads in that campaign will stop showing for the rest of the billing cycle
Average cost-per-click (CPC) bids will be lowered
Your budget is automatically adjusted
Ads in that campaign will show less often than they could
What value is used to determine whether your ad will show on a page and, if so, the ad’s position?
Quality Factor
Ad Rank
Quality Score
Ad Score
All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?
$0.10
$0.50
$0.51
$1.00
Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
Increase the maximum cost-per-click (CPC) bid
Change the ad delivery method from “Accelerated” to “Standard”
Lower the daily budget amount
Pause the campaign to stop showing ads and accruing costs
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
Your keyword list would be disapproved based on Google’s advertising policies
Broad match only includes the exact words and phrases a user searches for
AdWords only shows an ad for keywords with proper spelling and plural forms
AdWords can automatically include these variations for you
On the Display Network, your ad is eligible to show on a webpage if your:
landing page matches that webpage’s content
ad text matches that webpage’s content
website matches that webpage’s content
keywords match that webpage’s content
Which ad extension would you use for an advertiser who has a chain of local restaurants?
Location extensions
Sitelink extensions
Seller ratings
Promotion extensions
What’s one of the main benefits of using ad extensions?
Extensions provide additional information to make your ads more relevant to customers
Extensions are automated so you don’t have to create your ads
Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
Extensions increase your reach by showing your ad on more advertising networks
Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?
Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
A call-to-action like “Visit our gym now”
Add a promotion like “20% off fitness classes”
Add a call-to-action like “Sign up for a free trial”
Why would an advertiser use site links?
Decrease CTR rates as users are sent to specific pages of your site
Show your business address, phone number, and a map marker with your ad text
Allow targeted remarketing list users to land directly on specific pages of your site
Allow advertisers to give users the option to land directly on specific pages of your site
Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
cost-per-click (CPC) goals to raise your bid when
Cost-per-acquisition (CPA)
a conversion is more likely
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
Cost-per-view (CPV)
Cost-per-thousand-impressions (CPM)
Cost-per-click (CPC)
Cost-per-acquisition (CPA)
Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
Cost-per-view (CPV)
Cost-per-acquisition (CPA)
Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
Online advertising is always less expensive than traditional media
Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
Traditional media generates exposure, but online advertising campaign can guarantee sales
Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
A page with information on music lessons and a contact form
His homepage, with links to instrument sales, rentals, and music lessons
A page with information on instrument rentals and a contact form
A page with a wide selection of instruments for sale
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
Shopping Ads can only appear on retail websites.
Shopping ads can only show on pre-roll video ads on YouTube
Shopping ads can appear on Google Search partner websites like YouTube
Shopping Ads can only appear on Google.com
An advertiser should group their campaigns by:
type of product or service
number of keywords
maximum cost-per-click (CPC) bids
number of ad groups per campaign
Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she
wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
Number of clicks on her ads and costs to produce her purses
How many times her ads have been viewed and clicked on
Number of clicks on her ads and revenue they generated
Costs to produce her purses and revenue generated from her ads
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
Clickthrough rate (CTR)
Converted clicks
Impressions
Conversion rate
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?
Improve Quality Score and increase cost-per-click (CPC) bid
Decrease cost-per-click (CPC) bid and increase daily budget
Decrease cost-per-click (CPC) bid and decrease daily budget
Improve Quality Score and decrease cost-per-click (CPC) bid
Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
Use a location bid adjustment to increase bids for customers in Tokyo
Create a separate ad group to target ads and bids for Tokyo
Refine where your ads show by adding the keyword “Tokyo”
Use the user location report to understand if people who click your ads are located in Tokyo
How can you see if people are searching for your client’s services during the early morning and evening hours?
Monitor reach and frequency data
Run a keyword diagnosis
Segment performance statistics by time
Run a search terms report
When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
Add the terms as exact match keywords
Add the terms as phrase match keywords
Add the terms as negative keywords
Add the terms as keywords
Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
Increase bids for ads with the lowest average position and clickthrough rate (CTR)
Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?
Budgets cannot be applied to online campaigns due to constant changes in traffic.
Online campaigns generate clicks, whereas other channels generate exposure.
Budgets for online campaigns can only be set once annually and require a fixed commitment.
Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
Which of the following items is not a component of Quality Score?
Landing page experience
Maximum cost-per-click (max. CPC) bid
Ad relevance
Expected clickthrough rate (CTR)
Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
Mobile bid adjustments
Target return on ad spend (ROAS)
Target cost-per-acquisition (CPA)
Target search page location
What’s one benefit of creating multiple ad groups?
You can target specific ad groups into various Google networks
You can break up keywords and ads into related themes
You can set different budgets for each ad group
You can pause specific keywords if they are not performing well
Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
“Display Network only – All features”
“Shopping”
“Search Network only – All features”
“Search Network only – Standard”
When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:
Phrase match keywords
Negative match keywords
Exact match keywords
Broad match keywords
Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
“Search Network with Display Opt-in”
“Display Network”
“Search Network”
“Video”
Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?
Dynamic Search Ads
Remarketing
E-commerce tracking
Conversion tracking
Your ad can show to potential customers when your targeted language matches:
the customer’s operating system language
the customer’s Google interface language setting
the customer’s browser setting
the language of websites a user visits most often
A standard AdWords text ad is made up of:
a display URL and description text
headline text, a display URL, and description text
headline text and description text
headline text, an image, and description text
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
Create a campaign with ads and keywords written in French
Create a campaign targeting Paris and languages other than French
Create a campaign targeting French and regions other than Paris
Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:
Manage, edit, and view multiple accounts at the same time
Copy or move items between ad groups and campaigns
Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign
Undo and redo multiple changes while editing his campaigns
Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?
Karen’s ads often show below her organic results for the search query
Karen’s ads don’t often show for the search query
People who see Karen’s site in relevant organic search results often click through to her site
Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
create separate AdWords accounts for low-performing keywords
determine if campaigns are meeting overall marketing and conversion goals
create duplicate ad groups with identical keywords and different ad variations
compare campaign performance to that of other advertisers
An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?
Image ads
Shopping ads
Video ads
Ads with extensions
Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
Topic targeting
Placement targeting
Intuitive targeting
Location targeting
An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?
Repeat the keyword as many times as possible in the ad text.
Delete the keyword and add the keyword to the campaign again
Modify the ad associated with that keyword to direct to a highly-relevant landing page
Increase the daily budget for the campaign in which the keyword is located
What report can help you identify opportunities to improve your keywords and ads?
Time segmentation report
Auction insights report
Search terms report
Paid & organic report
Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?
“Display Network”
“Shopping”
“Search Network”
“Search Network with Display Opt-in”
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
create multiple ads for each keyword
create ads that are relevant to all keywords
create a different ad for each keyword
only create one ad that’s relevant to all keywords
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
$2
$1.24
$1.26
$1
Higher Quality Scores typically result in:
higher costs and better ad positions
better ad positions only
lower costs only
lower costs and better ad positions
Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
Use the top movers report which campaigns have seen the biggest change in clicks since last month
Use the paid & organic report to show when his website appears in organic search, with no associated ads
Use the Search term report to show which search terms lead to the most clicks on his ads
Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?
Create multiple campaigns, each with a set of related keywords
Create campaigns based on the structure of his client’s website
Create one campaign with a broad selection of keywords
Create one campaign for all the products his client offers
Which targeting option can help you reach people who’ve previously visited your website?
Device targeting
Interest category targeting
Demographic targeting
Remarketing
You would choose to advertise on the Search Network if you wanted to:
choose the types of websites where you want your ads to show
reach customers browsing websites related to your business
reach customers while they’re searching for your products or services
choose from a range of ad formats, like video and image ads
Which client would you advise to use radius targeting?
Denise, whose service can reach customers within 30 miles
Christopher, who wants to promote his new product in select cities
Luis, whose e–commerce business delivers nationwide
Mabel, who wants to exclude her ads from certain cities
Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
Add demographic and age targeting to show ads to people in this audience
Set up a remarketing list to show ads to women who have previously visited your client’s website
Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
Which targeting option should an advertiser use when trying to reach 25-30-year-old males?
Keyword targeting
Contextual targeting
Demographic targeting
Interest category targeting
An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
Location targeting
Which client would you advise to advertise on the Search Network?
Carol, who wants to reach people watching YouTube videos
Bill, who wants to reach people looking for plumbing services
Jim, who wants to reach people on social networks interested in poetry
Suzy, who wants to reach people browsing travel websites about China
How are rich media ads different from other ad formats?
They are a type of text ad
They are displayed on the Search Network
They are ads with animation or other types of motion
They are static image ads
You would choose to advertise on the Display Network if you wanted to:
show ads on websites related to your business
show ads on Google Maps
show ads on Google Shopping
show ads to people on non-Google search sites
An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?
Test only one version of your ad text
Delete keywords that are generating the most clicks
Test different cost-per-click (CPC) bids
Lower the cost-per-click (CPC) bids and increase the budget
What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
Make sure all of these search terms are included as keywords, regardless of relevance
Add search terms that are not leading to many clicks as negative keywords
Add sitelinks to your ads to make them even more prominent
Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?
Set a bid of $20 per ad group
Set a bid of $20 for the advertiser’s campaign
Set a daily budget of $20 for the advertiser’s accountSet a daily budget of $20 for the advertiser’s campaign
When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
based on how much your product is worth
50% of how much your product is worth
the same amount as the profit generated by your product
the same amount as the revenue generated by your product
When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget.Which bid strategy should you use to achieve this goal?
Cost-per-thousand impressions (CPM)
Cost-per-acquisition (CPA)
Maximize Clicks
Manual cost-per-click (CPC)
In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
Whether or not the ad actually shows
How quickly your landing page will load once a user clicks on the ad
The design of the ad, including font and color
The ad’s position on the page
You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
How much you’ve spent on the campaign compared to the value of leads generated
The number of clicks your ad received divided by the number of times it showed
The percentage of budget spent compared to how many forms were completed
You can’t calculate return on investment for campaigns that are focused on online leads
Which is a benefit of advertising online with Google AdWords?
Advertisers pay the same amount every time someone clicks their ad
Advertisers can choose how much they spend and only pay when someone clicks their ad
Advertisers can pay to always show their ad above the organic search results
Advertisers can have ads automatically translated into different languages
What bidding strategy should you use to maximize the number of visitors to your website?
Cost-per-click (CPC)
Cost-per-view (CPV)
Cost-per-acquisition (CPA)
Cost-per-thousand viewable impressions (vCPM)
Your client wants to improve her ad position. What would you recommend?
Improve the ad quality and increase bid amount
Make the ad headline longer and more descriptive
Add more keywords and increase daily budget
Improve Quality Score and decrease bid amount
What’s a benefit of having multiple ads in an ad group?
Ads are only eligible to show ad extensions if there’s more than one ad in that ad group when using optimize for clicks, AdWords will automatically rotate your ads and give the best-performing ones a better chance of showing more often
AdWords will automatically match each ad to the keywords it’s most relevant to
Ads are only eligible to show at the top of the page if there’s more than one ad in that ad group
Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?
Conversion tracking
Reach and frequency
Impressions
Search terms report
How are manual extensions different from automatic extensions?
There is only one type of manual extension but many types of automatic extensions
Automatic extensions require setup. Manual extensions do not.
Manual extensions cost more than automatic extensionsManual extensions require you to fill out additional information. Automatic extensions do not.
How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?
Create two separate ad groups, each targeting one of these locations.
None of the above. AdWords can’t target users in specific locations.
Create two separate accounts, one for each of these locations.
Create two separate campaigns, each targeting one of these locations.
Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
the daily budget you’ve set
the search ranking of your website
your historical conversion rate
the expected impact of extensions and other ad formats
When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
Use the same headline and description as other advertisers
Information about Italian food in the description
An exclamation point in the display URL
Include call–to–actions, such as “Find the nearest location”
Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
Create multiple ad groups that target different devices, and monitor the results
Set up an experiment to test which device he should target
Create multiple campaigns that target different devices, and monitor the results
Segment his campaign statistics by device
How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?
Ads using CPC bids are not allowed to compete on the Display Network
CPM bids are effectively converted to CPC bids
CPC and CPM bids only compete against bids of the same type
CPC bids are effectively converted to CPM bids
Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?
Image ads
Shopping ads
App promotion ads
Sitelink extensions
Which statistic indicates how often a click has led to a conversion?
Conversion rate
Cost-per-thousand impressions (CPM)
Clickthrough rate (CTR)
Cost–per–conversion
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
Clickthrough rate (CTR)
Clicks
Search terms
Impressions
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
They should use placement targeting
They should use location targeting
They should use device targeting
They should create remarketing lists for search ads
Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
Keywords
Placements
Remarketing
Topics
What is the Google Network?
A network of hardware devices, including Chromebooks and android phones where your AdWords ad can appear.
The term that embodies all of the places where your AdWords ad can appear.
A network of partner websites that will show your AdWords ad.
The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.

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Google Adwords Fundamentals answers 2018

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

Why should you link your client’s AdWords account to Search Console?

Each campaign in your AdWords account should have a single:

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

What happens when a campaign consistently meets its average daily budget?

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

On the Display Network, your ad is eligible to show on a webpage if your:

Which ad extension would you use for an advertiser who has a chain of local restaurants?

What’s one of the main benefits of using ad extensions?

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Why would an advertiser use site links?

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

An advertiser should group their campaigns by:

Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

How can you see if people are searching for your client’s services during the early morning and evening hours?

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

Which of the following items is not a component of Quality Score?

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

What’s one benefit of creating multiple ad groups?

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

Your ad can show to potential customers when your targeted language matches:

A standard AdWords text ad is made up of:

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

What report can help you identify opportunities to improve your keywords and ads?

Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Higher Quality Scores typically result in:

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Which targeting option can help you reach people who’ve previously visited your website?

You would choose to advertise on the Search Network if you wanted to:

Which client would you advise to use radius targeting?

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

Which targeting option should an advertiser use when trying to reach 25-30-year-old males?

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Which client would you advise to advertise on the Search Network?

How are rich media ads different from other ad formats?

You would choose to advertise on the Display Network if you wanted to:

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget.Which bid strategy should you use to achieve this goal?

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

Which is a benefit of advertising online with Google AdWords?

What bidding strategy should you use to maximize the number of visitors to your website?

Your client wants to improve her ad position. What would you recommend?

What’s a benefit of having multiple ads in an ad group?

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

How are manual extensions different from automatic extensions?