Google Adwords Search certification answers 2018

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
Make changes to improve the components of Quality Score
Change keyword match types from exact match to phrase match
Review impression share data to identify missed opportunities
Lower bids on keywords with a low clickthrough rate (CTR)
With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
The same as when someone clicks on an ad
By the minute, based on the length of the call
Negotiated in advance, with bulk discounts
Flat fee, based on the caller’s phone model
Dynamic search ads would be most helpful for:
moving an ad’s position dynamically in whatever direction a person’s eyes are looking
a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
a global, online clothing retailer that changes its inventory seasonally
campaigns that need to reduce exposure on competitive keywords
If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
highest maximum cost-per-click (CPC) bid.
most historical data in the account.
best Quality Score.
highest Ad Rank.
Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
To make sure “Sweet & spicy coconut” continues to be the bestseller
To show ads promoting all the flavors to people searching for “gourmet popcorn”
To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
It’s most efficient to have a single ad group
Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?
Imports
Apps
Phone calls
Website
You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
Universal App
Search Network
Display Network
Search Network with Display opt-in
To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
launching a cross-device campaign
carrying over the theme of her traditional ad campaign to her online campaign
running ads only on mobile devices
addressing consumers’ needs
You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”
lower the budget for all of her campaigns that contain these queries as keywords
increase the budget for all of her campaigns that contain these queries as keywords
create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
Universal App
Search Network with Display opt-in
Display Network
Search Network
Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?
Use a single sign-in for all accounts
Upgrade multiple manager accounts
Access the AdWords Application Programming Interface (API)
Upgrade each individual AdWords account
Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
Most people clicking on his ad already own at least 1 baseball cap
Most of his customers are watching a ballgame when they visit his site
Lots of his site visitors are signing up for his baseball trivia newsletter
Lots of his site visitors are 49ers fans
High quality ratings for an ad can:
increase how often people click on it
improve its position
increase its average cost-per-click (avg. CPC) bid
be achieved with an increase in bid
To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
evaluate the campaign’s performance on search partner sites vs. display partner sites
segment the campaign’s data by network and evaluate its performance on search partner sites
use Keyword Planner to evaluate how the campaign might perform better on search partner sites
review the Overviews page to see the top searches on Google.com that caused your ads to display
A successful AdWords text ad:
ties the call-to-action to the landing page
mentions at least 4 key selling points
has a wrapping headline and at least 2 paragraphs of text
talks about the advertiser’s reputation
According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
visited a business’s website from the search results page
called a similar business from their phone
saved a business as a contact on their phone
clicked to call a business from the search results page
One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:
maximum CPC bid of the ad showing in the #1 position on the page
maximum CPC bid of the ad showing one position lower on the page
cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
location targeting of the ad showing one position lower on the page
The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?
Buy keyword books
Buy Gardening Books
Buy plant books
Buy flower-arranging books
AdWords Editor lets users do all of these things except:
keep working while offline
view statistics for all campaigns
export and import files
simultaneously make edits to multiple accounts online
Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
Set up custom deep links
Customize the app for each format (phone, tablet, computer)
Use the bid strategy “Maximize engagement”
Add some large, memory-intensive graphics
You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?
Set a theme for each ad group and choose related keywords
Set a theme for each campaign and choose related keywords
Keep each keyword to a single word, rather than a phrase
Include more than 50 keywords in 1 ad group
Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
She prefers not to limit ad exposure, regardless of when the restaurant is open
She can’t afford to run ads at all times of the day and on all days of the week
Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
Her “goal’ is for people to visit her website
The format of a Shopping ad is different from that of a standard text ad in that it includes:
a product image, title, price, and extension
a product image, title, price, and merchant name
a product image, background color, and price
a product image, title, and price
According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
Shoe stores near me
Great shoe stores
Shoe store sales
Shoe store addresses
Your client sells gardening supplies online. You suggest she use site links because they can:
be used with Shopping campaigns
take people to subpages on her site about gloves, tools, and fertilizer
take people to blogs about gardening
bring people to her site from blogs about gardening
The majority of consumers want ads customized to their:
interests and hobbies
country or nationality
city, zip code, or immediate surroundings
age group
You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
Bid across multiple ad groups to determine the average
Raise your max. CPC to US$3 to cover possible competitive bids
Use bid simulators to see CPC estimates
Try various CPC amounts to determine the average
Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
Cross-device conversions
Cross-through conversions
Cross-OS conversions
Click-through conversions
A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
Create 1 campaign with an ad group for each restaurant location
Create 1 campaign with an ad group for each menu item
Create several campaigns with 2 ad groups each: dine in and takeout
Create 1 campaign with an ad group for all restaurant locations
In order to differentiate ads from those of competitors, advertisers should:
use special characters, such as asterisks or hashtags
mention competitor offers and prices
use exclamation points and words in all capital letters
include prices and promotions
Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
Headlines
Keywords
Ad extensions
A landing page
Why would the data for a Search Network campaign show conversions but no view-through conversions?
A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
A view-through conversion is counted when someone sees an ad in Google Search and calls the business
A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
Receive more conversions while paying more on average per conversion.
Receive fewer conversions while paying more on average per conversion.
Receive more conversions while paying less on average per conversion.
Receive fewer conversions while paying less on average per conversion.
Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
Dynamic search ads
Flexible bidding
Retargeting lists for text ads
Remarketing lists for search ads
You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
English; the 25-mile radius around the bed and breakfast
English; southern France
English; the United States
French and English; the 5-mile radius around the bed and breakfast
Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
+20% for San Francisco, -20% for Houston
+40% for San Francisco, -40% for Houston
+20% for San Francisco, -40% for Houston
+40% for San Francisco, -20% for Houston
You can add a “+” modifier in front of the words in a broad match keyword to:
indicate that this keyword should be dynamically inserted in your ad text
specify that certain words and their close variants be prioritized
specify that someone’s search must include certain words or their close variations
override a negative keyword with a positive one
An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
The advertiser’s budget has been depleted
The edited ad is less relevant to the keywords in the ad group
The advertiser’s landing page is down for maintenance
The edited ad has a lower conversion rate
Each of these are benefits you’d expect from Shopping ads except:
free listings
ease of targeting without needing keywords
better-qualified leads
more traffic and leads
You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
Keyword Simulator
Portfolio Simulator
Bid Simulator
CPC Simulator
You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
Raise the target cost-per-acquisition (CPA) bid
Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
Use target outranking share bidding
Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?
Using multiple conversion code snippets with single-account conversion tracking
Combining the accounts for streamlined reporting
Setting up automated conversion rules for both accounts
Using 1 conversion code snippet with cross-account conversion tracking
What can you learn from attribution reports?
The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign
The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
The number of conversions the same customer completes after clicking an ad
Budget usage for all Search campaigns, including limitations and opportunities for more traffic
Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
Add a call-only extension to her ad
Add a mobile-app extension to her ad
Include a link to her mobile website in her ad
Use sitelink extensions
True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
False
True
True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
False
True
True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
True
False
Which option can you use to capture potential business later in the day, even on a limited budget?
Ad automation
Bid capping
Bid allocation
Ad delivery
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
It bids a static CPC value based on the current maximum CPC settings
It uses conversion history to set higher bids when a conversion is more likely
It adjusts CPC bids based on existing bid adjustments
It sets CPC bids as one-tenth of the current CPA bid setting
If you want to target ads to only people who speak Spanish, you can:
in your ad text, make a reference to Spanish speakers
write your ad and keywords in English and target the Spanish language
write your ad and keywords in Spanish and target the Spanish language
have Google translate your ad and keywords into Spanish
Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?
“drinking” and “glasses”
“prescription” and “glasses”
“wine” and “drinking”
“glasses” and “wine”
A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?
Create a new campaign for every bed she sells in her store
Group them in a single ad group
Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
Ensure that the pop-ups relate to the search
Remove all but one of the pop-ups
Ensure that the pop-ups get Sean’s attention
Remove the pop-ups
Obi added a sitelink extension to her text ad and wants it to show as often as possible. What’s the best way to achieve this?
Lower her maximum cost-per-click (max. CPC)
Lower her Ad Rank
Raise her maximum cost-per-click (max. CPC)
Add a second type of extension
Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
It’s obvious on the landing page that she’s selling greeting cards
When people click the ad, they’re taken to the get-well category
Some of her keywords are on the landing page
The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
Which statement about ad extensions isn’t true?
They tend to improve an ad’s visibility
They often appear below the organic search results
They show additional information about a business
They can help improve clickthrough rate
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
Improving a lower-level page on his website
Reducing prices on his inventory
Adding an extension
Using the Shopping ad format
Which of these statements is true?
Location extensions appear when someone who’s physically near the business searches on relevant terms
Location targeting enables location extensions
Location extensions appear when an advertiser targets a geographic location
Location targeting determines which business address appears in an extension
Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?
“Custom Tees, Click Here”
“Free shipping on CuStOm Ts”
“Design Your Own T-shirt”
“We sell custom t-shirts!”
Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
Slightly lower bids
Replace his 3 most expensive keywords with lower-priced keywords
Slightly raise bids
Choose accelerated instead of standard delivery
An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
underwater lens camera
camera for use under water
underwater camera case
underwater digital camera
You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
We Sell chocolate
We Sell dark chocolate
We sell dark chocolate
We sell Dark Chocolate
You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
General phrases related to photography, like “camera lens” and “camera base”
Words in your ad text, like model names of digital cameras
Brand names of your top competitors’ cameras
Words from headlines on your website, like “electronics” and “sale on cameras”
Which statement is true?
Ads with call extensions only let people call the business
Call-only ads only let people call the business
Call-only ads are available exclusively on the Display Network
Call extensions send people to a landing page with a phone number
To optimize a client’s campaign to get the most out of her mobile advertising, you can:
use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices
set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
edit the campaign’s ad text to include information about how customers can purchase her product on their computers
set shorter conversion windows to capture users who convert after researching on multiple devices
You can use target cost-per-acquisition (CPA) bidding to help:
generate more clicks than manual bidding would generate
get as many conversions as possible within your budget
get as many clicks as possible within your budget
get as many conversions as possible within a flexible budget range
An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
a catalog of spring and summer dresses
top-selling dresses for all seasons
a single best-selling dress
spring dresses in several colors
Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
A computer store homepage
A page showing both laptops and desktops
A page showing a tablet
A page showing laptops
Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
The projected maximum cost-per-click (max. CPC)
The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
The average amount needed to make the ad appear somewhere on the page
The average amount charged each time someone clicks on his ad
Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
Increase the number of keywords in each ad group
Add a location extension to her ad
Use the Shopping ad format
Increase her maximum cost-per-click (max. CPC) bid
You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
Create 1 campaign and apply target search page location bidding to drive visibility and reservations
Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter
the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together
a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located
a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website
You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
Decrease the number of mobile-optimized text ads
Increase the mobile bid adjustment for the campaign
Increase the number of mobile-optimized text ads
Decrease the mobile bid adjustment for the campaign
Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
optimize your client’s ad text
adjust your client’s budget
optimize your client’s keyword
All of the listed answers are correct
The strategic use of different marketing channels affects:
the average amount of each sale
online purchase decisions
payment methods
target-customer demographics
Which is a best practice for writing an effective text ad?
Talk about yourself and your business
Write several ads and see which one performs the best
Make the text different from what’s on your landing page
Use a passive verb in the headline
An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
has fewer than 5 conversions in the last 15 days
is using Google Analytics
is using another automated bid strategy
has fewer than 15 conversions in the last 30 days
You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?Target CPA Planner
Target CPA Simulator
Target Bid Simulator
Keyword Simulator
A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
He can better understand what happens after potential customers click his ads
He can get an idea of how many people who’ve seen his ads actually became customers
He can better understand whether potential customers find his ads appealing
He can get an idea of how many people double clicked his ads
How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
They can help her evaluate how engaging her ad is to potential customers
They can give her an idea of how often someone clicked on her ad
They can give her an idea of how often her ad is shown to potential customers
They can help her calculate how often someone clicked on her ad and then converted
How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign
Cost-per-conversion data can be compared with competitors’ cost-per-conversion data
Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
Cost-per-conversion data can indicate whether her profit will increase
Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
Put special characters in the ad headline
Include his keywords in the ad text
Put the ad headline in all capital letters
Include his business address in the ad text
Keyword Planner can do all of these things except:
suggest keywords and ad groups that may not have occurred to you
provide Quality Score estimates and validate keywords
Show search volume trends
provide historical statistics on search volume
Which is a best practice for optimizing a landing page for AdWords?
Easy-to-navigate content
The same programming language across the whole site
Prominent headlines in several font styles and sizes
Several links to related websites
Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
Install a new conversion tracking code
Monitor overall changes in clicks received
Compare average CPA and conversion rate before and after using target CPA bidding
Enable and disable target CPA bidding every other day to observe differences
Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
Use the “Countdown” function
Insert the AdWords clock icon in each ad
Use the “Sale duration” function
Note the sale end date in the text
According to Google data, after seeing an ad on their smartphone, more than half of people:
send a text
go to a store and buy the product
go to the company’s website and buy the product
do a mobile search
Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?
[US$150 (sales price) – US$1500 (cost)] / US$700 (AdWords spend)
[US$1500 (revenue) / US$1200 (cost + AdWords spend)
[US$1500 (revenue) – US$1200 (cost + AdWords spend)] / US$1200 (cost + AdWords spend)
[US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + AdWords spend)
If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
Up to US$24
Up to US$21
Up to US$20
Up to US$30
The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?
Custom ad scheduling
Automatic bidding
Managed placements
Keyword Planner
According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
About 20%
About 10%
Nearly everyone who’s ready to buy
About 50%
Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
Enhanced cost-per-click (ECPC)
Target outranking share
Maximize clicks
Target return on ad spend (ROAS)
Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
Optimize for conversions
Optimize for clicks
Rotate indefinitely
Rotate evenly
How would you determine the clickthrough rate (CTR) for a client’s search ads?
Divide the number of clicks the ad gets by the number of impressions it gets
Divide the number of impressions the ad gets by its average position
Divide the number of impressions the ad gets by the number of clicks it gets
Evaluate the number of clicks the ad accrues per day
An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
US$0.03
US$0.31
US$0.30
US$0.32
An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
Set the campaign budget to a 30-day cycle
Increase the target CPA bid
Specify the bid amount for each individual campaign
Try a different automated bid strategy
Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
Average position metric from the Auction Insights report
Ad group data that you customize with the Report Editor
Ad average position metric from the paid & organic report
Top of page rate metric from the Auction insights report
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
The conversion tracking code snippet was not added to the site
The target CPA bid was higher than the recommended amount
The target CPA bid was lower than the recommended amount
The cost-per-click (CPC) bid was lower than the recommended amount
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
Test conversions
Forecast data
Historical conversion data
Manual bid changes
You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
estimate revenue based on online sales, factor out gross margins, and subtract AdWords costs
estimate revenue based on the value of a click, factor out gross margins, and subtract AdWords costs
estimate revenue based on in store sales, factor out gross margins and subtract AdWords costs
estimate revenue based on the value of an AdWords customer, factor out gross margins and subtract AdWords costs

SEO Tutorial

Google Adwords Search certification answers 2018

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

Dynamic search ads would be most helpful for:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

High quality ratings for an ad can:

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

A successful AdWords text ad:

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

AdWords Editor lets users do all of these things except:

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

The format of a Shopping ad is different from that of a standard text ad in that it includes:

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

Your client sells gardening supplies online. You suggest she use site links because they can:

The majority of consumers want ads customized to their:

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

In order to differentiate ads from those of competitors, advertisers should:

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

Why would the data for a Search Network campaign show conversions but no view-through conversions?

You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

You can add a “+” modifier in front of the words in a broad match keyword to:

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

Each of these are benefits you’d expect from Shopping ads except:

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?

What can you learn from attribution reports?

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

Which option can you use to capture potential business later in the day, even on a limited budget?

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

If you want to target ads to only people who speak Spanish, you can:

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?

A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

Obi added a sitelink extension to her text ad and wants it to show as often as possible. What’s the best way to achieve this?

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Which statement about ad extensions isn’t true?

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

Which of these statements is true?

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

Which statement is true?

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

You can use target cost-per-acquisition (CPA) bidding to help:

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

The strategic use of different marketing channels affects:

Which is a best practice for writing an effective text ad?

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?