Google shopping certification answers 2018

  1. Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

    include her store name on all watch images
    include bundled accessories in the product image
    use promotional text to highlight any deals
    change the price on the ad to be lower than the actual product price

  2. An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To – – evaluate how mobile is driving purchases, you should consider reviewing the:

    cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
    path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
    cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
    path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone

  3. May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

    data feed includes products with the availability status “out of stock”
    shipping attributes for a small number of items have different pricing than the default shipping at the account level
    language on the landing pages doesn’t match the language of the target country
    data feeds weren’t updated for 10 days

  4. You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

    Compare 2 models to see if the campaign is undervalued on a first-click basis
    Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model
    Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model
    Compare 2 models to see if the campaign is undervalued on a last-click basis

  5. Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

    Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase

  6. Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

    Increase the mobile and location bid adjustments and make additional adjustments based on performance

  7. The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

    Manually change product_state to condition before submitting his feed to Merchant Center
    Leave product_state in his feed and also add the condition attribute
    Submit his feed without changing it, and then use feed rules to automatically change product_state to condition
    Delete product_state completely from his feed,and then submit his feed to Merchant Center

  8. If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

    Target cost-per-acquisition (target CPA) bidding
    Maximum cost-per-click (max. CPC) bidding
    Enhanced cost-per-click (ECPC) bidding
    Maximum cost-per-acquisition (max. CPA) bidding

  9. Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

    Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group
    Set up local inventory ads in his Shopping campaign and review his local channel performance
    Segment his report by click type and review his local data
    Set up Google Analytics for his local storefront and access its various customized data

  10. Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

    Subdivide by brand and set more competitive bids for the brands individually
    Set her budget to “accelerated” delivery
    Change the campaign priority to “high”
    Increase her “All products” bid

  11. Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

    Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad

  12. What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

    Nothing, she just needs to enable the setting in Google Merchant Center
    Submit yes for the price and availability attributes
    Add schema.org structured data to her landing pages
    Link her Google Merchant Center and AdWords accounts

  13. How should Chris estimate how a different bid amount would impact his store’s online traffic?

    Use the Bid Simulator tool

  14. True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

    True
    False

  15. Which email contact does Google use to notify merchants about account warnings?

    Google Merchant Center technical contact
    Both Google Merchant Center technical contact and primary contact
    AdWords primary contact
    Google Merchant Center primary contact

  16. You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

    Check impressions for each product in Google Merchant Center
    Understand which creatives perform best in the “Ads” tab
    Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
    See query-level product performance in the “Keywords” tab

  17. How can Helen provide free shipping for a small group of promotional products?

    Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”

  18. Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

    Submit in a custom_label attribute as part of the data feed
    Identify products using the ‘adult’ attribute
    Include the text “adult” in the product description
    Email the support team through the Google Merchant Center Help Center

  19. Why can’t Ellen see any benchmark data for her new Shopping campaign?

    There aren’t enough comparable products from other advertisers

  20. Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

    The availability attribute is set as in stock
    The availability attribute is set as out of stock
    The availability attribute is set as preorder
    The availability attribute is set as the toys’ release date

  21. What does impression share indicate about a product group?

    It shows how many impressions your product group has received divided by the estimated number it was eligible to receive

  22. To prevent your Shopping ads from appearing for certain search terms, you would:

    remove the related search terms from your product titles in your product data
    put shorter descriptions in your product data
    add negative keywords to your campaign or ad group
    remove products from your product data

  23. Enhanced cost-per-click (ECPC) bidding should be used to:

    Bid for a target cost-per-acquisition (CPA)
    Increase total impressions
    Drive engagement with product brand
    Optimize bids using conversions

  24. Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

    Use the ‘custom label’ attribute
    Submit the product twice using a different category each time
    Include only one category
    Include both categories in the attribute

  25. Shopping ads can be targeted to:

    Select countries, listed in Google Merchant Center and AdWords Help Centers

  26. You can use custom labels in a product data feed to:

    Submit product brand descriptions
    Provide additional description information for shoppers in search results
    Tag products you’d like to group in a Shopping campaign by values of your choosing
    Add supplemental image URLs

  27. Campaign priority should be used when you advertise:

    multiple products internationally in multiple campaigns
    one product for the same country in multiple campaigns
    multiple products for the same country in multiple campaigns
    one product internationally in multiple campaigns

  28. Shopping campaigns use:

    a combination of text ads and Shopping ads formats
    ads created using product data from Google Merchant Center
    ads promoting local and nearby services
    keyword-targeted rich media ads

  29. When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

    Add the terms as negative keywords
    Increase your Quality Score by including irrelevant terms in ad content
    Adjust your product data feed to include irrelevant terms
    Increase your bids for more relevant keywords

  30. To help with your campaign strategy, you can use custom labels to:

    organize products by specific attributes
    create a list of new keywords for your products
    increase your product’s discoverability
    discover your best-selling products

  31. Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

    set up conversion tracking

  32. Google Merchant Center can be used to:

    Manage shipping settings for a store

  33. You can use campaign priority to:

    determine which campaign’s bid to use for a product when the same product is included in multiple campaigns

  34. What is a best practice to reduce the processing time of a new feed?

    Create a new Google Merchant Center account for each new AdWords campaign
    Divide the group of products into multiple data feed segments
    Submit the feed at midnight
    Upload both xml and csv files of the same products

  35. Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

    brand only
    gtin and brand
    gtin only
    mpn and gtin

  36. According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

    Unsecure checkout or a missing refund policy

  37. Creating multiple products groups within one ad group allows you to:

    base each product group on a specific product attribute you choose
    use a single maximum cost-per-click bid across your product inventory
    set different bid modifiers or negative keywords for your products
    access a search term report for each product group

  38. True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

    True
    False

  39. What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

    Messaging in AdWords overview page
    Messaging in Google Merchant Center overview page
    Email contacts listed in account settings
    Automated phone messages to account owner

  40. Google Merchant Center is used to:

    Manage bidding for Shopping campaigns
    Submit product information
    Host website images
    Monitor the performance of Shopping campaigns

  41. What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

    Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

  42. Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

    check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy
    check his conversion window settings and see if new product groups create changes
    use the Bid Simulator, but only for “Everything else in ‘All products’”
    set bids for his new product groups to align with his sales strategy

  43. Which can you sell on Google Shopping?

    Residential real estate
    Hotel and travel fares
    Used goods
    Business services such as plumbing or locksmithing

  44. Which products should you submit the identifier_exists attribute with a value of no for?

    Items as part of a bundle
    Used electronics
    New books for pre-order
    Custom-made clothing

  45. Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

    Put no in the identifier_exists attribute

  46. Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

    begin with http:// or https://

  47. Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

    replace an existing product group

  48. A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

    remarketing list for search ads is set up for the campaign
    each product group in the campaign is restructured so that it has fewer than 200 clicks per week
    conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
    the client is using a third-party bidding platform that is compatible with target ROAS

  49. Shopping ads can appear on:

    all of the answers are correct

  50. Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

    Increase the maximum cost-per-click (max. CPC) for all product groups
    Remove underperforming items from the inventory
    Increase the budget cap of the campaign
    Lower the maximum cost-per-click (max. CPC) for all product groups

  51. True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

    True
    False

  52. Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

    Google product category
    Availability date
    Sale price
    Price and currency

  53. Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

    Share products between accounts
    Manage multiple domains with a single sign in
    Access multiple AdWords accounts
    Combine reporting on all data feeds across domains

  54. In Shopping campaigns, product groups are used to:

    bid on organized inventory in an ad group
    bundle items sold as a package, like a camera and tripod stand
    create a list of keywords used to target Shopping ads to shoppers
    organize products within a data feed

  55. What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

    Include the location of his retail store
    Include the board style name only
    Include relevant attributes in the title such as brand, size, and color
    Use special characters such as exclamation points or all caps

  56. How can you lose your claimed URL?

    Another authorized owner of the website successfully verifies and claims your website URL
    Your website is updated but includes the same identifying meta tag or HTML file
    You remove all data feeds from your Merchant Center account
    Your claimed URL authorization expired from Webmaster tools

  57. You can use custom labels to:

    subdivide a product by specific features that you decide

  58. Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

    Promotion text
    Country where her products are sold
    Verified and claimed website URL
    Local business data feed

  59. Which devices can Shopping ads appear on?

    Tablets, mobile phones, and desktops

  60. Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

    Classify the products under the “holiday” Google Product Category
    Use a custom label to denote items included in the holiday sale
    Change the ‘brand’ attribute of sale items to “holiday”
    Add “holiday sale” to the ‘Title’ attribute of all items

  61. You should use multiple ad groups when you want to:

    Set a different priority on bidding within the same Shopping campaign
    Target a different country within the same Shopping campaign
    Link products from a different Google Merchant Center account
    Use a different bid modifier for products in the same Shopping campaign

  62. Which is a required attribute when submitting a product to Google Merchant Center?

    availability_date
    title
    mobile_link
    additional_image_link

  63. Vivian owns an art supply store and traffic for her “painting” product group is increasing. To optimize the performance of her painting products, Vivian should:

    Update the inventory by removing certain products
    Subdivide the product group and move budget allocation to the best performing products
    Add promotional text that says “Best selling” to the ad group
    Increase the maximum cost-per-click (max. CPC) bid for all products

  64. Shopping ads should be used for:

    Promoting brands
    Driving phone calls to a business
    Promoting services
    Promoting products online

  65. After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

    Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
    Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
    Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
    Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving

  66. Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

    bid of zero
    A bid that’s the average of the subdivisions
    Continue subdividing until there are no products in this group
    A bid lower than the subdivisions

  67. Product groups are eligible for the Bid Simulator:

    When Shopping ads have been included in enough auctions or accrued enough impressions
    Anytime after a product group is created in a Shopping campaign
    Once a budget cap has been reached for a product group
    Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid

  68. You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

    allow people to return to their shopping cart on their desktop computer
    make all data fields required at checkout
    increase the page load speed to 9 seconds or longer
    add more menu options so people can see all products offered

  69. In order to offer products in different countries, you should:

    Use the same landing pages globally
    Use one feed for all products
    List the products in the local language
    Always set prices in USD

  70. What information do you need to enter in Google Merchant Center to create a Shopping campaign?

    Verified and claimed website URL
    Local business data feed
    Promotion text
    Business address

  71. Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

    increase her impression share by setting her bids lower on her campaign
    set the delivery method on her campaign to standard
    set negative keywords in her campaign
    run an Auction insights report to compare her impression shares to those of her competitors

  72. Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

    make the winter sports campaign high priority and the mountain tourism low priority
    prioritize his Shopping campaigns according to seasons rather than geography
    make his winter sports budget high priority by adding his mountain tourism budget to it
    add “mountain tourism” to his negative keywords during the winter sports campaign

  73. Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

    use the priority setting in his Shopping campaign
    customize the statistics tables on the Campaign page
    set up enhanced cost-per-click (ECPC) bidding
    use the Bid Simulator

  74. Ben is creating product images. A common best practice is to:

    Include brand names in the images
    Ensure all images are high-quality
    Display the merchant website name over all images
    Include all varieties of a product in one image

  75. True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.

    True
    False

  76. What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

    Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
    Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid
    Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid
    Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid

  77. Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

    gtin and brand are required, and mpn is recommended
    Only mpn is required
    gtin and mpn are required, and brand is recommended
    Only brand is required

  78. Merchants use Google Merchant Center to:

    upload product data through feeds or an API
    set mobile bids on specific products
    manage Shopping campaign bids
    set campaign priority

  79. Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

    target return on ad spend (ROAS)
    maximize clicks
    target cost-per-acquisition (CPA)
    enhanced cost-per-click (ECPC)

  80. Shopping ads on google.com:

    don’t use keywords
    indicate the name of the merchant
    can be served together with text ads
    all of the answers are correct

  81. Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?

    The landing page price is different from the feed price
    The shipping rates for the products were updated to $0.00
    A ‘sale price’ attribute is blank
    The availability for the products are listed as ‘out of stock’

  82. Which is a reason why Annie’s Google Merchant Center account would get suspended?

    She is only selling used products
    Her landing pages lead to error messages or non-existent pages
    Her website doesn’t have a mobile version
    She’s only been updating her data feeds every 10 days

  83. When preparing to submit a new feed, you should:

    Include all items in your inventory
    Submit a test data feed
    Give all feeds the same name for consistency
    Submit multiple feeds to process everything at once

  84. Custom labels are a way to:

    set the country in which your products will be sold
    subdivide products into specific product groups in AdWords
    identify the shipping method used for your products
    tell Google Merchant Center what products to avoid when uploading data

  85. For a Shopping campaign, you can use AdWords to:

    Upload additional product images
    Submit product information
    Manage ad group bids
    Manage and validate a website URL

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