Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:
include her store name on all watch images
include bundled accessories in the product image
use promotional text to highlight any deals
change the price on the ad to be lower than the actual product priceAn online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To – – evaluate how mobile is driving purchases, you should consider reviewing the:
cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phoneMay is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:
data feed includes products with the availability status “out of stock”
shipping attributes for a small number of items have different pricing than the default shipping at the account level
language on the landing pages doesn’t match the language of the target country
data feeds weren’t updated for 10 daysYou’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?
Compare 2 models to see if the campaign is undervalued on a first-click basis
Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model
Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model
Compare 2 models to see if the campaign is undervalued on a last-click basisQuincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?
Show clearly the payment model and full price that a person shopping online would be charged before and after the purchaseResearch shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?
Increase the mobile and location bid adjustments and make additional adjustments based on performanceThe feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?
Manually change product_state to condition before submitting his feed to Merchant Center
Leave product_state in his feed and also add the condition attribute
Submit his feed without changing it, and then use feed rules to automatically change product_state to condition
Delete product_state completely from his feed,and then submit his feed to Merchant CenterIf Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
Target cost-per-acquisition (target CPA) bidding
Maximum cost-per-click (max. CPC) bidding
Enhanced cost-per-click (ECPC) bidding
Maximum cost-per-acquisition (max. CPA) biddingWhich should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?
Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group
Set up local inventory ads in his Shopping campaign and review his local channel performance
Segment his report by click type and review his local data
Set up Google Analytics for his local storefront and access its various customized dataNicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
Subdivide by brand and set more competitive bids for the brands individually
Set her budget to “accelerated” delivery
Change the campaign priority to “high”
Increase her “All products” bidSuzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?
Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the adWhat does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?
Nothing, she just needs to enable the setting in Google Merchant Center
Submit yes for the price and availability attributes
Add schema.org structured data to her landing pages
Link her Google Merchant Center and AdWords accountsHow should Chris estimate how a different bid amount would impact his store’s online traffic?
Use the Bid Simulator toolTrue or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center
True
FalseWhich email contact does Google use to notify merchants about account warnings?
Google Merchant Center technical contact
Both Google Merchant Center technical contact and primary contact
AdWords primary contact
Google Merchant Center primary contactYou’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
Check impressions for each product in Google Merchant Center
Understand which creatives perform best in the “Ads” tab
Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
See query-level product performance in the “Keywords” tabHow can Helen provide free shipping for a small group of promotional products?
Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”Ruth is going to sell products that Google considers adult-oriented. How should she label her content?
Submit in a custom_label attribute as part of the data feed
Identify products using the ‘adult’ attribute
Include the text “adult” in the product description
Email the support team through the Google Merchant Center Help CenterWhy can’t Ellen see any benchmark data for her new Shopping campaign?
There aren’t enough comparable products from other advertisersCatherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
The availability attribute is set as in stock
The availability attribute is set as out of stock
The availability attribute is set as preorder
The availability attribute is set as the toys’ release dateWhat does impression share indicate about a product group?
It shows how many impressions your product group has received divided by the estimated number it was eligible to receiveTo prevent your Shopping ads from appearing for certain search terms, you would:
remove the related search terms from your product titles in your product data
put shorter descriptions in your product data
add negative keywords to your campaign or ad group
remove products from your product dataEnhanced cost-per-click (ECPC) bidding should be used to:
Bid for a target cost-per-acquisition (CPA)
Increase total impressions
Drive engagement with product brand
Optimize bids using conversionsMarie’s new camera product falls into two different Google product categories. What should she use for this attribute?
Use the ‘custom label’ attribute
Submit the product twice using a different category each time
Include only one category
Include both categories in the attributeShopping ads can be targeted to:
Select countries, listed in Google Merchant Center and AdWords Help CentersYou can use custom labels in a product data feed to:
Submit product brand descriptions
Provide additional description information for shoppers in search results
Tag products you’d like to group in a Shopping campaign by values of your choosing
Add supplemental image URLsCampaign priority should be used when you advertise:
multiple products internationally in multiple campaigns
one product for the same country in multiple campaigns
multiple products for the same country in multiple campaigns
one product internationally in multiple campaignsShopping campaigns use:
a combination of text ads and Shopping ads formats
ads created using product data from Google Merchant Center
ads promoting local and nearby services
keyword-targeted rich media adsWhen reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?
Add the terms as negative keywords
Increase your Quality Score by including irrelevant terms in ad content
Adjust your product data feed to include irrelevant terms
Increase your bids for more relevant keywordsTo help with your campaign strategy, you can use custom labels to:
organize products by specific attributes
create a list of new keywords for your products
increase your product’s discoverability
discover your best-selling productsLisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:
set up conversion trackingGoogle Merchant Center can be used to:
Manage shipping settings for a storeYou can use campaign priority to:
determine which campaign’s bid to use for a product when the same product is included in multiple campaignsWhat is a best practice to reduce the processing time of a new feed?
Create a new Google Merchant Center account for each new AdWords campaign
Divide the group of products into multiple data feed segments
Submit the feed at midnight
Upload both xml and csv files of the same productsSuzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
brand only
gtin and brand
gtin only
mpn and gtinAccording to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?
Unsecure checkout or a missing refund policyCreating multiple products groups within one ad group allows you to:
base each product group on a specific product attribute you choose
use a single maximum cost-per-click bid across your product inventory
set different bid modifiers or negative keywords for your products
access a search term report for each product groupTrue or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.
True
FalseWhat does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?
Messaging in AdWords overview page
Messaging in Google Merchant Center overview page
Email contacts listed in account settings
Automated phone messages to account ownerGoogle Merchant Center is used to:
Manage bidding for Shopping campaigns
Submit product information
Host website images
Monitor the performance of Shopping campaignsWhat optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?
Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bidMuhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:
check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy
check his conversion window settings and see if new product groups create changes
use the Bid Simulator, but only for “Everything else in ‘All products’”
set bids for his new product groups to align with his sales strategyWhich can you sell on Google Shopping?
Residential real estate
Hotel and travel fares
Used goods
Business services such as plumbing or locksmithingWhich products should you submit the identifier_exists attribute with a value of no for?
Items as part of a bundle
Used electronics
New books for pre-order
Custom-made clothingSally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
Put no in the identifier_exists attributeMindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:
begin with http:// or https://Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:
replace an existing product groupA client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features. Before you begin using target ROAS, you need to make sure that:
remarketing list for search ads is set up for the campaign
each product group in the campaign is restructured so that it has fewer than 200 clicks per week
conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
the client is using a third-party bidding platform that is compatible with target ROASShopping ads can appear on:
all of the answers are correctRyan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
Increase the maximum cost-per-click (max. CPC) for all product groups
Remove underperforming items from the inventory
Increase the budget cap of the campaign
Lower the maximum cost-per-click (max. CPC) for all product groupsTrue or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.
True
FalseKelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?
Google product category
Availability date
Sale price
Price and currencyMulti-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
Share products between accounts
Manage multiple domains with a single sign in
Access multiple AdWords accounts
Combine reporting on all data feeds across domainsIn Shopping campaigns, product groups are used to:
bid on organized inventory in an ad group
bundle items sold as a package, like a camera and tripod stand
create a list of keywords used to target Shopping ads to shoppers
organize products within a data feedWhat should Kevin take into account when optimizing the title attribute for his new line of surfboards?
Include the location of his retail store
Include the board style name only
Include relevant attributes in the title such as brand, size, and color
Use special characters such as exclamation points or all capsHow can you lose your claimed URL?
Another authorized owner of the website successfully verifies and claims your website URL
Your website is updated but includes the same identifying meta tag or HTML file
You remove all data feeds from your Merchant Center account
Your claimed URL authorization expired from Webmaster toolsYou can use custom labels to:
subdivide a product by specific features that you decideMika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?
Promotion text
Country where her products are sold
Verified and claimed website URL
Local business data feedWhich devices can Shopping ads appear on?
Tablets, mobile phones, and desktopsMatt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?
Classify the products under the “holiday” Google Product Category
Use a custom label to denote items included in the holiday sale
Change the ‘brand’ attribute of sale items to “holiday”
Add “holiday sale” to the ‘Title’ attribute of all itemsYou should use multiple ad groups when you want to:
Set a different priority on bidding within the same Shopping campaign
Target a different country within the same Shopping campaign
Link products from a different Google Merchant Center account
Use a different bid modifier for products in the same Shopping campaignWhich is a required attribute when submitting a product to Google Merchant Center?
availability_date
title
mobile_link
additional_image_linkVivian owns an art supply store and traffic for her “painting” product group is increasing. To optimize the performance of her painting products, Vivian should:
Update the inventory by removing certain products
Subdivide the product group and move budget allocation to the best performing products
Add promotional text that says “Best selling” to the ad group
Increase the maximum cost-per-click (max. CPC) bid for all productsShopping ads should be used for:
Promoting brands
Driving phone calls to a business
Promoting services
Promoting products onlineAfter segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?
Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
Set a desktop bid adjustment that accounts for the amount in sales that mobile is drivingPeter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
bid of zero
A bid that’s the average of the subdivisions
Continue subdividing until there are no products in this group
A bid lower than the subdivisionsProduct groups are eligible for the Bid Simulator:
When Shopping ads have been included in enough auctions or accrued enough impressions
Anytime after a product group is created in a Shopping campaign
Once a budget cap has been reached for a product group
Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bidYou’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:
allow people to return to their shopping cart on their desktop computer
make all data fields required at checkout
increase the page load speed to 9 seconds or longer
add more menu options so people can see all products offeredIn order to offer products in different countries, you should:
Use the same landing pages globally
Use one feed for all products
List the products in the local language
Always set prices in USDWhat information do you need to enter in Google Merchant Center to create a Shopping campaign?
Verified and claimed website URL
Local business data feed
Promotion text
Business addressAnne wants to use her impression share metrics to optimize her Shopping campaign. She should:
increase her impression share by setting her bids lower on her campaign
set the delivery method on her campaign to standard
set negative keywords in her campaign
run an Auction insights report to compare her impression shares to those of her competitorsMaximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:
make the winter sports campaign high priority and the mountain tourism low priority
prioritize his Shopping campaigns according to seasons rather than geography
make his winter sports budget high priority by adding his mountain tourism budget to it
add “mountain tourism” to his negative keywords during the winter sports campaignBrian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:
use the priority setting in his Shopping campaign
customize the statistics tables on the Campaign page
set up enhanced cost-per-click (ECPC) bidding
use the Bid SimulatorBen is creating product images. A common best practice is to:
Include brand names in the images
Ensure all images are high-quality
Display the merchant website name over all images
Include all varieties of a product in one imageTrue or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.
True
FalseWhat optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?
Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid
Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid
Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bidRicky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?
gtin and brand are required, and mpn is recommended
Only mpn is required
gtin and mpn are required, and brand is recommended
Only brand is requiredMerchants use Google Merchant Center to:
upload product data through feeds or an API
set mobile bids on specific products
manage Shopping campaign bids
set campaign priorityToshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:
target return on ad spend (ROAS)
maximize clicks
target cost-per-acquisition (CPA)
enhanced cost-per-click (ECPC)Shopping ads on google.com:
don’t use keywords
indicate the name of the merchant
can be served together with text ads
all of the answers are correctMichael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?
The landing page price is different from the feed price
The shipping rates for the products were updated to $0.00
A ‘sale price’ attribute is blank
The availability for the products are listed as ‘out of stock’Which is a reason why Annie’s Google Merchant Center account would get suspended?
She is only selling used products
Her landing pages lead to error messages or non-existent pages
Her website doesn’t have a mobile version
She’s only been updating her data feeds every 10 daysWhen preparing to submit a new feed, you should:
Include all items in your inventory
Submit a test data feed
Give all feeds the same name for consistency
Submit multiple feeds to process everything at onceCustom labels are a way to:
set the country in which your products will be sold
subdivide products into specific product groups in AdWords
identify the shipping method used for your products
tell Google Merchant Center what products to avoid when uploading dataFor a Shopping campaign, you can use AdWords to:
Upload additional product images
Submit product information
Manage ad group bids
Manage and validate a website URL
Google shopping certification answers 2018
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment